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YETI is already known for making the highest quality coolers, drinkware, and even camp chairs, but the company is consistently shaking up its line with bright new color options.
For summer, YETI has launched a new ‘Nordic‘ color collection that features rich hues inspired by the wild at the world’s north edge.
What’s the point? If you’re looking for new YETI gear and these colors speak to you, act now or you’ll lose out — YETI’s strategy is to deliver limited edition colors, and once they’re sold out, they’re gone.
Case in point? King Crab Orange. It was similar to a bright hunter orange, but it wasn’t harsh — it was surprisingly rich in tone. It, of course, sold out.
We still miss that color. Other YETI color collections have sold out, too, like last year’s Fall Color Collection. But that, of course, is YETI’s plan. It’s one of the ways dominant brands keep things fresh: YETI has proven that you don’t have to be a shoe company like Nike to use this strategy.
Either way, we’re fans of vibrant colors at Man Makes Fire. We believe that color can evoke feelings and memories, and when that’s tied to great outdoor experiences, we’re all in. When we have a choice, we tend to pick vibrant colors.
YETI’s Nordic Colors Span 80+ Items
YETI’s Nordic Collection aims to celebrate the experiences that go on under Aurora Borealis, from exploring glacial caves to surfing in the frigid Nordic Seas.
While some previous color collections have been limited to the most popular items — like the YETI Roadie 24 Hard Cooler, read our full Roadie 24 review here — the new colors are coming in a whopping 80+ items. As expected they include drinkware, hard coolers, soft coolers, buckets, lunch boxes and YETI’s rugged dog bowls.
The depth of color options among so many items — offered with excellent fidelity through so many products with so many different materials — represents an impressive leap forward in YETI’s color strategy.
In any event, the point remains: If the colors speak to you, act soon and you can take the YETI gear outside for years to come.